A panel of consumer judges selected randomly from all age groups will judge the major part of this category as ease of use will be a major factor.
Can be entered on-line. Click here to enter this category on-line.
The answer to EACH question below should be laid out clearly on no more than two A4 sheets. Typeface must be in 12pt.
Please add your website address to your entry.
Detail your original brief given to your website designer.
Show what budget was given to the designer and show the end cost.
Give details on how you have marketed the website.
What services/information do you intend the consumer to have available to them through your website?
Finally, on a separate A4 page, use 10 bullet points to summarise your entry, outlining the most salient points for the judges.
This is open to any franchise company which can demonstrate how a cohesive promotional campaign can improve business across the board – either for a special occasion or on-going or for attracting new franchise owners.
The answer to EACH question below should be laid out clearly on no more than two A4 sheets. Typeface must be in 12pt.
What were the aims and objectives of the promotion?
Explain how the idea was conceived?
What was the planned budget for the promotion?
What was the final spend of the promotion?
Explain how the success of the promotion is monitored and evaluated?
Show evidence that the promotion was successful.
Include copies of any promotional material used in the campaign with your entry.
Finally, on a separate A4 page, use 10 bullet points to summarise your entry, outlining the most salient points for the judges.
This award will go to the Franchisor who can demonstrate any unique elements at their Academy which set them apart from others.
The answer to EACH question below should be laid out clearly on no more than two A4 sheets. Typeface must be in 12pt.
Why do you feel your training policy is superior to other franchise groups?
List the different aspects of training that the academy offers.
What appraisal systems are in place?
What methods of evaluation and feed back is used?
How do you ensure the franchise training standards are continually met?
• Include evidence of how the evaluation process and feed back is carried out.
• Include the training academy's menu of courses.
Finalists will be visited by appointment and the head of the academy will be interviewed.
This award is about the photographs used to mirror the image for all the franchised salons within the group. A number of consumers selected randomly from all age groups will judge this category.
The answer to EACH question below should be laid out clearly on no more than two A4 sheets. Typeface must be in 12pt.
At which age group and target market are the images aimed?
Why did you select these particular images?
• Send in 4 photographic images used to brand your franchised salons. (These do not have to form a collection).
• Photographs should be no larger than 12" x 10" portrait.
• The submitted photographs must not show any branding.
The judges in this category will be looking to see which group of franchised salons has the most cohesive look and what elements of the design appeal to the consumer.
Follow the requirements as set out below.
Send in a photograph of the interior and exterior of three of the salons in your group. Please put the salon location on the back of the photographs.
List the locations of all your other franchised salons.
List any unique features of design as seen in any of your franchised group.
On no more than 2 A4 sheets describe the purpose of these unique features.
There will be mystery consumer judges visiting random salons within the group in order to view cohesive branding.
The winner of Franchisor of the Year must wait one year before entering this category again.
Franchise Salon Owners can nominate the franchisor for this award.
The answer to EACH question below should be laid out clearly on no more than two A4 sheets. Typeface must be in 12pt.
What steps do you take in preparation to franchise the business?
What do you see as being the main contributory factors to the company's franchising success?
List the key performance factors you use for monitoring franchise owners' performances.
What training do you provide to help franchise salon owners monitor their own performances.
List the responsibilities of individuals involved in the franchisor support team.
Demonstrate how you monitor standards being maintained throughout the franchised group.
Describe what actions are taken if a franchise salon owner or franchise team does not maintain the required standard.
Show in graph form the growth in profit from the franchise sector of the business for financial years 2008 – 2010.
Please have this signed by the accountant.
Finalists will be invited to an interview in London on Monday 18th April 2011.
Finally, on a separate A4 page, use 10 bullet points to summarise your entry, outlining the most salient points for the judges.